ValueMatch Customer Loyalty Training

The Goal: Loyal Customers for Life

So how much more does it cost to lose a customer than to gain one? Countless studies have been done on the topic, but most experts say it's around 3-5 times more. This is a serious problem for many businesses. At some point you have to ask yourself, how long can a business like this keep the doors open? Considering the time and money it takes, the effort you put into keeping your existing customers happy amounts to very little. You want strong customer loyalty, plain and simple. So, it's not over once you make the sale. The relationship really has just begun.

What you really want is a customer base that isn’t just satisfied - but intensely loyal. However, in times of tough competition and smaller budgets for support functions, it can be difficult to maintain strong satisfaction levels.

So, what are the major customer relationship and satisfaction pitfalls out there? What are your customer relationship practices? Do you know?

Customer Loyalty Training attendees will learn:

The value of unhappy customers - why what they are telling you will add more money to your bottom line
How customer service can impact loyalty levels
Real world examples of great customer service
The meaning of LCV (Lifetime Customer Value) and how it can revolutionize the way you do business
The real reasons why customers leave and what you can do to prevent it
Best Practices for intense customer loyalty
Simple mistakes that many employees make with customers and how to avoid them

So what are the brands with the highest levels of intensely loyal customers? They shouldn’t come as any surprise - Starbucks, Apple Computer, Amazon and Target to name a few. It's no accident that these brands appear on the list. They don’t just have cool products or services at attractive price points. It's all about the way your employees interact one-on-one with your prospects and customers day in, day out, over many years. The best part? It can be learned.

At Value Path, we are just as dedicated to building strong customer loyalty as you are. Show your sales team how to give your customers something that your competitors can't. ValueMatch Customer Loyalty Training can help you get there faster!

Contact us today to enroll in a ValueMatch Customer Loyalty Training workshop: 1.800.951.6606